Paulo Coelho makes a crucial distinction between two forms of influence. We often believe that sharing our "opinion"—through arguments, criticism, or advice—is the way to effect change. But opinions are cheap and often met with resistance.

True change happens through "example"—living your values so visibly that others are inspired to follow. Your actions demonstrate what's possible in a way words never can. This form of quiet leadership bypasses intellectual debate and speaks directly to the heart, creating authentic influence that transforms culture.

This quote challenges us to shift from talking to doing. It reminds us that the most powerful way to change the world is to embody the change we wish to see through consistent action.