Les Brown highlights the hidden curriculum within goal-setting. We often fixate on the end result—the trophy, the title, the finished project. But the true, lasting value is often found in the person you become during the pursuit.

The "discipline you learn" from daily practice and the "character you build" from overcoming obstacles are internal assets that you get to keep forever. They are transferable to every other area of your life. The achievement itself may fade in significance, but the strengthened character and discipline remain, making you more capable for the next challenge.

This quote reframes the process of striving as the real prize. It encourages us to value the journey of self-development, knowing that the inner growth we experience is often more valuable than the external goal we are chasing.