Joe Girard uses a memorable analogy to describe the true nature of building success. Many people hope for an "elevator"—a quick, effortless ride to the top through luck or shortcuts. But sustainable success doesn't work that way.

The "stairs" represent the gradual, step-by-step process of consistent effort, learning, and small victories. Each step, no matter how small, moves you upward. This approach requires patience and acknowledges that meaningful progress happens incrementally, not instantaneously.

This quote grounds us in reality while offering encouragement. Though the stairway demands more effort than an elevator, it's also more reliable and builds the strength needed to maintain success once achieved.