If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.
Context
Steve Jobs distinguishes between external and internal drivers of effort. Being "pushed" implies a force from behind—obligation, fear, or external pressure. In contrast, being "pulled" by a "vision" describes a magnetic attraction from a future you are eager to create.
This quote identifies the hallmark of true passion. When you are deeply connected to work that matters to you, discipline becomes desire. The energy to continue comes not from willpower alone, but from a compelling picture of what could be. This internal motivation is sustainable, renewable, and far more powerful than any external force.
It encourages us to seek work that aligns with our core values, where the excitement of the outcome itself provides the fuel for the journey, making the process feel more like a calling than a chore.